From 7th to 19th November, it takes place in Peru the Lima Design Week (LDW), the design main meeting point.
On the one hand, the objective is to promote the design culture of the country. On the other hand, it is to bring design closer as a cultural expression, while generating commercial opportunities.
This year the invited country is Spain, so Vertisol, toguether with other organizations and Red Members, is there representing the contemporary Spanish design within the habitat sector with the brand Fitnice®: a woven vinyl floor and wall covering.
Fitnice®, together with Vertisol’s brand Polyscreen®, are two of the products chosen as part of the structure designed by the architect J. A. Cicero, which is located at the main room of Ccori Wasi de Lima.
With a design by Vertisol and built up by our dealer expert in Peru, Decorlux, Fitnice® is integrated in this space as the main corridor, showing an elegant and contemporary composition of tiles from the Chroma collection, in colors Golden Beach and Faded Denim.
The composition also incorporates two wall panels made of Vertisol’s fabric Polyscreen® 550, in a combination of three colors: White-Grey, Bronze and Navy for the left panel, and Bronze, White-Pearl and Sand for the right panel.
Both applications have been presented at the exhibition by Mr. Eduardo García, C.E.O. of Vertisol.
The exhibition aims to bring prestige of Spain as a design brand to the Peruvian market, offering a multidisciplinary exhibition whose main focus is the habitat sector. This is a unique opportunity to present the design and functionality advantages that our products offer to an audience of professionals, academics, students and the general public.